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junk spam folder

Don't kill the messenger just yet. There could be several reasons the email we delivered got sent to your junk folder: Your email has "spammy" content. Words like "FREE!" or phrases like "Order Now," "Limited Time Only," or just SHOUTING WITH ALL CAPS can get your email spam filtered. Read up on How Spam Filters Work and edit your email as necessary. Make sure your subject line does not contain the word "test" or "testing" Don't use "greeked text" in your body (lorem ipsum, etc). You might just be testing, but that looks like spam. Use content that's as "real" looking as possible. Corporate email firewalls don't like when the recipient and the reply-to email addresses are the same (how many times have you received spam that looks like it came from yourself?). So sending tests to yourself might be a problem in a corporate environment. Try sending to your personal accounts (Yahoo!, Gmail, MSN, etc). Or, setup an email address like "newsletters@mycompany.com" to use for your reply-to.

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Bulk Email, Spam, and Email Marketing

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<p>Important Tips:</p>
<p>&nbsp;</p>
<ul>
<p>&nbsp;</p>
<li>Create an opt-in email list on your website.
<p>&nbsp;</p>
</li>
<li>Don't buy a database of email addresses and send them bulk email - this is Spam.
<p>&nbsp;</p>
</li>
<li>Spam can be reported to <a onclick="window.open('http://www.spamcop.net.')" href="javascript:void(0)"><span style="color: #000000;">http://www.spamcop.net.</span></a>
<p>&nbsp;</p>
</li>
<li>Collect email addresses on a "sign up sheet" at public events, trade shows and presentations. Let them know on the form that they will be added to your email list and give them a check box to confirm their participation.
<p>&nbsp;</p>
</li>
<li>If you send bulk email to your list, make it easy for them to unsubscribe.
<p>&nbsp;</p>
</li>
<li>In the bulk message that you send, remind them of how and/or why they are on your list.
<p>&nbsp;</p>
</li>
<li>Be sensitive to your list - people are busy and they get lots of email.
<p>&nbsp;</p>
</li>
</ul>

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